Head of Digital Marketing

Zagreb, Croatia

TradeLocker is seeking an experienced Head of Digital Marketing to join our team. You will own and execute our digital growth strategy, focusing on trading-led performance marketing. This role requires a strategic thinker who is also action-oriented and hands-on, capable of leading initiatives across Social Media, Online Community Engagement, SEO, Email Marketing, and Influencer Marketing to drive measurable business outcomes. We are looking for a person who knows a lot about a lot in marketing, a high-skilled generalist.

Join us at one of the world’s top five forex trading platforms and a rapidly growing force in the industry. TradeLocker (https://tradelocker.com/) is revolutionizing day trading with cutting-edge technology. It empowers traders and brokers with advanced tools, high-quality charts, and seamless web-based access anytime, anywhere, and from any device.

What You'll Be Doing:

  • Defining and owning the end-to-end digital marketing strategy aligned to commercial and trading goals.
  • Translating trading priorities into actionable marketing plans with rapid feedback loops and iterative optimization.
  • Leading cross-functional collaboration with teams to ensure full-funnel impact.
  • Overseeing organic and paid social strategies across all relevant platforms (e.g., TikTok, Instagram, X, LinkedIn, YouTube).
  • Driving consistent growth in social reach, engagement, and conversions.
  • Introducing new formats and tactics to align with trending behaviors and platform changes.
  • Developing and growing brand-owned communities (e.g., Discord, Reddit, forums), focusing on active engagement and advocacy.
  • Partnering with Customer Support and CRM teams to ensure seamless communication loops and feedback capture.
  • Leading scalable influencer programs with micro and macro influencers, focusing on ROI and authenticity.
  • Building and nurturing long-term influencer relationships across priority channels.
  • Tracking performance rigorously and optimising for reach, engagement, and conversions.
  • Owning the SEO roadmap, from technical audits to content development and link-building strategies.
  • Collaborating with content creators, product teams, and developers to ensure content is optimized for performance and discoverability.
  • Using SEO insights to inform broader content strategy and campaign planning.
  • Leading the email marketing initiatives
  • Establishing clear KPIs and dashboards across all digital marketing channels.

What We Expect from You:

  • Proven experience in digital marketing leadership roles, preferably in fintech, trading, or tech sectors.
  • Understand deeply and know how great results look like in SEO, SEM, paid media, social, email marketing, and analytics tools (Google Analytics, CRM platforms, etc.).
  • Strong strategic thinking and hands-on execution skills.
  • Exceptional leadership and communication abilities.
  • Data-driven mindset with a passion for testing, learning, and iterating.
  • Ability to thrive in a fast-growing startup environment.

The gross salary range for the Head of Digital Marketing position is from €6,000+ per month, depending on your experience.

What you can expect from us:

  • Join a team that’s shaping the future of the trading technology industry. At TradeLocker, we are proud to be one of the world's top 5 forex trading platforms (https://tradelocker.com/).
  • You'll be part of a dynamic, fast-growing company in an exciting industry, with plenty of opportunities for professional development.
  • You will work with a talented and passionate group of people who are dedicated to building an exceptional product.
  • We believe in empowering our teams. You will have the freedom and responsibility to own your domain.

Are you interested in learning more? Let's get to know each other better. Send us your CV, and we can't wait to hear from you!


Head of Digital Marketing

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Head of Digital Marketing

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